Business support for fintech and software startups
Building the product is rarely the hard part. We help fintech and software founders find customers, answer trust and security questions, and run the company that sits around the code.
Who this is for
For founders and small teams building financial services products, software as a service tools, platforms and apps. You ship regularly and your engineers are good. What is thin is a repeatable route to customers, tidy operations, and answers ready for the buyer or investor who asks how safe it is.
Explore Fintech, software and digital
What holds technical product companies back
A great build and a quiet inbox
The product keeps improving while demand stays patchy. Founders who love building often delay outbound work, and end up relying on referrals and luck.
Trust questions you cannot dodge
Buyers ask where data lives, who can reach it and what happens in a breach. Weak or inconsistent answers stall deals that looked certain.
Operations built on founders' goodwill
Billing, onboarding, support and reporting run on the founders' evenings. It works at ten customers and quietly collapses at fifty.
Investors asking harder questions
Diligence goes past the demo into metrics, contracts, security and key person risk. Gaps that were tolerable in the pitch become findings in the data room.
Running the company as well as you run the code
Scope &
Strategy
We look at who you sell to, how they buy and where deals die, then set a plain plan for pricing, message and pipeline. You also get a candid list of the weak spots a buyer or investor would spot.
About Scope & StrategySystems &
Solutions
We join up billing, onboarding, support and reporting so growth does not mean more evenings, and build honest figures on customers and revenue that you can show without a week of spreadsheet work.
About Systems & SolutionsSecurity &
Support
We keep access, data separation and records disciplined, and help you prepare clear, accurate responses to security questionnaires, without claiming anything you cannot back with evidence.
About Security & SupportQuestions people ask
How do technical founders learn to sell?
Mostly by having a lot of real conversations and writing down what they hear. Start with a narrow type of customer, learn the words they use for the problem, and test one clear offer. It is a skill, not a personality trait, and it can be learned.
What do investors look for in a software startup?
Typically a real problem, evidence that customers will pay, a team able to deliver, and honest numbers. They will also ask about security, contracts and how dependent the company is on key people. No adviser can promise investment, but readiness helps.
Do software companies need to worry about UK GDPR?
If you handle personal data, yes, whether as the company holding it or the supplier processing it for customers. Obligations differ by role. Check the ICO guidance for your situation, and take proper advice where the stakes are high. Put your own role plainly in writing, so nothing is assumed later.
What happens if we contact NYAS?
We book a call. You tell us what you have built, who it is for and what is not working commercially. We listen, ask the questions an investor or buyer would, and say honestly whether we can help. No pressure, no pitch.
Talk to us about fintech, software and digital.
You tell us what is going on. We tell you honestly whether we can help, and if we cannot, we will say so.