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I built NYAS because I needed it

I have failed businesses. Not a tidy pivot, an actual failure, while living off food banks and working out how to feed my daughter.

I did not finish my degree. I used my uni fees to set up a solar panel installation company at age 18, which taught me more about how business really works, than any degree in journalism would have!

I founded an award winning global organisation whilst solo parenting a toddler, which, most people assume means I had help or money or time. I had none of the three. What I had was a very short week and no tolerance for anything that wasted it.

Failing businesses and flourishing them, in both instances the support I needed simply did not exist. Nothing off the shelf fitted a business shaped like mine, fit into a week like mine. So I built exactly what I needed, custom to my companies and now NYAS does that for yours.

Built with security and trust at the heart of everything we do. That is why NYAS is proudly Not Your Average Solutions.

Hayley Bell, Founder and CEO

Hayley Bell smiling, talking about why she built NYAS
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Meet the team

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Hayley Bell in riding leathers beside a motorbike
Hayley BellFounder and CEO

Hayley Bell

Started her first business at 16 and has not stopped since.

Work stuff

  • Two world records held by her company, WRWR
  • Multiple award winning innovative projects through WRWR, scaling globally across 124 countries with £0 marketing spend
  • Innovate UK Advisor
  • Northern Power Women Future List 2022
  • AMA Motorcyclist of the Year 2020

Weekend stuff

  • Obsessed with motorbikes, and the women who ride them
  • Mountain biking or motorbiking with her daughter, who is following in her footsteps
  • Out for a run. You will probably catch her straight after one, not in a shirt
  • Writing a children's story about a rusty motorbike called Musty
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Sara Osterholzer speaking at an event
Sara OsterholzerGrowth Partner

Sara Osterholzer

Makes sure the right things get done in the right order.

Work stuff

  • More than 12 years alongside founders
  • Bootstrapped a team business to £500k
  • Exited another business after five years, through a merger

Weekend stuff

  • Racing sidecars with Bemsee
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Gary Collins smiling on a beach, standing beside a white surfboard
Gary CollinsFintech and Innovation Partner

Gary Collins

Built a fintech, exited, and now helps others scale theirs.

Work stuff

  • Co-founded a fintech start-up and saw it through to exit
  • Independent consultant helping tech companies scale through funding and innovation
  • 6 years as an Innovate UK Innovation & Growth Specialist
  • Non-Executive Director on the board of a financial organisation
  • Runs the i4 Incubator, linking community banks across Great Britain and Ireland with tech partners

Weekend stuff

  • Learning to catch more green waves, one wipeout at a time
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Start with a conversation.

Small on purpose. The people you speak to are the people doing the work.

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