Commercial support for technical founders and CTOs
You can build almost anything. What you need now is customers, a price people accept and a company that does not depend on your evenings. We help you with the commercial side.
Who this is for
You are a technical co-founder, a CTO or an engineer who ended up running the show. The product is solid, maybe better than anyone else's. But selling it, pricing it and explaining it to someone who does not read code is a different craft, and nobody taught you.
Where great engineers get stuck on the business side
Pricing from cost, not value
You priced by what it costs to run and what feels fair. Customers would pay more, but you have no evidence, and negotiating makes your stomach turn.
A pitch only engineers follow
You explain features and architecture with real pride. Buyers glaze over, because nobody has told them in one line what problem disappears when they sign.
Doing sales between commits
Leads go cold while you fix a release. The pipeline is a few emails and a memory, and every renewal comes as a surprise.
Everything lives in your head
Deployments, credentials, client quirks and the reason for that odd workaround exist only in you. A holiday feels risky and due diligence would be painful.
How we back a technical founder
Scope &
Strategy
We talk through who actually buys, what they pay for today and what a fair price looks like. Together we shape a plain proposition and a short plan for reaching the first real customers.
About Scope & StrategySystems &
Solutions
We build the commercial machinery around your product: a simple pipeline, onboarding, invoicing and reporting that run without you, joined to the tools you already use so nothing is typed in twice.
About Systems & SolutionsSecurity &
Support
Customers will ask where their data lives and who can reach it. We help you keep access tidy, records clear and answers honest, so a security questionnaire becomes routine rather than a panic.
About Security & SupportQuestions people ask
How do technical founders learn to sell?
Mostly by having real conversations with potential buyers and listening more than explaining. Ask what is going wrong for them today, what they have tried and what it costs. Selling then becomes finding a fit rather than persuading. A second experienced view helps you spot what you keep missing.
Should a CTO become CEO of their own startup?
Some do it well, many find the role pulls them away from what they enjoy. It depends on your appetite for sales, people and money, and on who else is on the team. Being honest about that early saves a painful change later.
How do I price software or a technical service?
Start from what the problem costs the buyer, not what the product costs you. Talk to a handful of real customers about their alternatives. Test a price, watch the reaction and adjust. Early pricing is a hypothesis, so keep it easy to change.
How do I begin working with NYAS as a technical founder?
Book a call. We will ask about the product, who uses it and where you feel least confident. You will get honest views on whether we can help. Nothing is expected of you afterwards, and the conversation is yours to use however you like.
Talk to us about technical founders and ctos.
You tell us what is going on. We tell you honestly whether we can help, and if we cannot, we will say so.