Business support for software and technology companies
A good product does not sell itself. We help software founders work out who to sell to, how to price and explain it, and how to run the company so growth does not mean longer evenings.
Who this is for
For the founders of SaaS products, apps, platforms and software agencies with a handful of customers and an ever growing list of things to do. Sales are founder led, support lands in your inbox, and and every new customer asks for something slightly custom on top.
Common stumbling blocks for small software firms
Trying to sell to everyone
The product could suit a dozen kinds of customer, so the message suits none. Sales conversations wander, and early customers pull the roadmap in different directions.
Pricing set by guesswork
Plans were picked in an afternoon and never revisited. Some customers pay too little for the value they get, while others quietly churn over a sticking point.
Founder still doing the support
Onboarding, bug triage and billing questions all route to the people who should be building. Each interruption costs far more than the minutes it appears to take.
Security questionnaires out of nowhere
A promising customer sends forty questions on data handling and access. Without ready answers, deals wait for weeks while someone hunts for details.
From a good product to a business that works
Scope &
Strategy
We help you choose a first customer type, test the message with real conversations, and revisit pricing with evidence. You leave with a narrow, sensible plan for the next quarter rather than ten half started ideas.
About Scope & StrategySystems &
Solutions
We join up sign up, onboarding, billing and support so routine work happens without you, and set a tidy view of customers and renewals, so you spot trouble before a cancellation arrives.
About Systems & SolutionsSecurity &
Support
We help you build and keep a clear security position, with access controls, data separation, backups and honest written answers, so questionnaires take an hour rather than a fortnight of delay.
About Security & SupportQuestions people ask
How do I find my first customers for a software product?
Begin with people you already know who have the problem, then ask for introductions. Talk to them before pitching, learn their language, and offer a narrow first use. A handful of paying customers who stay teaches you more than any amount of planning.
How should a small SaaS company price its product?
Price against the value the customer gets, not your costs, and test it with real buyers. Fewer, clearer plans usually beat many options. Revisit it regularly as you learn who benefits most. There is no single correct number. Pricing is a conversation, not a one time decision.
When should a software founder stop doing support personally?
When it regularly stops you building or selling. Before hiring, write down the common questions, fix what causes them, and set up simple routines. A first support hire is easier once the work is documented and predictable. Then hand the routine parts over gradually, not overnight.
What is the first step with NYAS for a software company?
Book a call and talk us through the product, the customers you have and what feels stuck. We will ask plain questions about who pays and why, and tell you honestly whether we can help. No pitch comes with the invitation.
Talk to us about software and technology.
You tell us what is going on. We tell you honestly whether we can help, and if we cannot, we will say so.