Commercial support for deep tech startups
A breakthrough is not yet a business. We help deep tech founders turn working technology into a company with a first customer, a believable timeline and a funding plan that fits the pace of development.
Who this is for
For founders building something that took years to make and may take years more to ship. Perhaps a spin out, perhaps two engineers and a prototype. You are short of runway, long on ideas, and quietly worried that polishing the technology is avoiding the market.
The deep tech problems we hear most
Runway shorter than the roadmap
Development takes longer than the cash lasts. Founders end up raising too early on a thin story, or too late with nothing left to negotiate with.
Pilot customers who stay polite
Large buyers enjoy the demo, take the meeting, and never move to a trial. Nobody has found the person with a budget and a reason to act.
Milestones that mean nothing outside
Technology readiness steps matter to the team but do not translate for investors or buyers, who want to see risk falling in terms they understand.
Founders stretched across everything
The chief scientist is also doing contracts, hiring and grant reports at midnight. Quality of thinking suffers, and so does the technology they came to build.
Helping a long development path pay its way
Scope &
Strategy
We shape milestones around evidence a buyer or investor values, test who really has the problem, and set out which commercial steps can wait. The result is a staged plan that matches your actual runway.
About Scope & StrategySystems &
Solutions
We set up a simple spine for the company: pipeline of pilot conversations, milestone tracking linked to funding, document control for technical records, and investor updates that take minutes, not days.
About Systems & SolutionsSecurity &
Support
Unpublished methods and early data are your value. We tighten who can see what, keep versions and backups sorted, and prepare honest answers for the partners and funders who ask how it is protected.
About Security & SupportQuestions people ask
How do deep tech startups fund a long development cycle?
Usually a mix: grants and innovation competitions, university or research partnerships, angel money, and later venture capital. The order matters, and each source expects different evidence. We help you sequence them and prepare. Check each funder's current rules before applying.
When should a deep tech founder start talking to customers?
Earlier than feels comfortable. You do not need a finished product to learn who has the problem, what they spend on it today and what would make them switch. Those conversations shape the product and make later funding far easier to justify.
Do deep tech companies need a CEO as well as a CTO?
Often, eventually, because the commercial work grows into a full job. Before you can hire or afford one, fractional senior help can cover pricing, customers and the funding story, so the technical founder is not doing it badly alone. Even a part time adviser can take the load off.
What is the first step with NYAS for a deep tech company?
Book a call. Tell us what you are building, how long your cash lasts and what is stuck. We will talk it through honestly and say whether we think we can help, and how. It costs nothing to talk. Bring whatever you have, even rough notes.
Talk to us about deep tech.
You tell us what is going on. We tell you honestly whether we can help, and if we cannot, we will say so.