Business support for clean tech and net zero companies
Clean technology can be sound and still stall on the way to market. We help founders find buyers, evidence their impact, line up funding and keep the business side as strong as the engineering.
Who this is for
For founders in energy, materials, carbon, circular economy, water, waste and low carbon transport. Your technology may well work. Now you face awkward pilot sites, utility buyers, impact claims that need proof, and a funding scene where grants exist but the paperwork eats your weeks.
Why good clean technology still takes so long to sell
Pilots that never become contracts
A demonstration site is agreed, results look promising, then procurement, grid or permitting delays leave you waiting. Meanwhile the cost of staying alive keeps rising.
Impact claims buyers will challenge
Customers and funders want carbon savings shown with a method behind them, not a headline figure. Vague green claims now draw scrutiny, and rightly.
Funders each want it their way
Every grant, loan or investor asks for the impact case in a different format. Rewriting the same facts again and again drains the people who should be building.
Costs lead, revenue follows slowly
Capital equipment, testing and certification arrive early, while income arrives late. Cash planning has to be honest about a long gap between spending and selling.
Making the commercial case as solid as the engineering
Scope &
Strategy
We identify buyers who feel the cost of the problem today, work out how an impact case should be built and shown, and set a plan that treats the long sales cycle as a fact rather than a surprise.
About Scope & StrategySystems &
Solutions
We build one source of truth for impact data, pilot results and funder reporting, so each application or investor update draws on the same checked figures instead of being rebuilt from scratch.
About Systems & SolutionsSecurity &
Support
Project data, site details and commercial terms often sit with partners and utilities. We keep access neat, records separated per project and backups proven, so you can answer a partner's security questions confidently.
About Security & SupportQuestions people ask
What funding is there for clean tech startups in the UK?
Routes include grants and competitions from Innovate UK and other public bodies, Catapult centre programmes, specialist investors and some bank or green finance. Availability changes often. We help you decide what to pursue first; confirm current details directly with each funder.
How do I prove the environmental impact of my product?
Use a recognised method, state your assumptions openly and keep the evidence in one place. Buyers and funders trust a modest, well sourced figure more than a large one. A technical specialist in life cycle assessment may be needed for formal claims.
Why is selling clean technology to utilities and councils so slow?
Buyers are cautious, procurement follows set processes, and many people must agree before anything is bought. It helps to find the person carrying the cost of the problem and to offer a small, clearly scoped first step rather than a large leap.
How would NYAS and a clean tech company begin?
Book a call and tell us what the technology does, who might buy it and where it is stuck. We will give you an honest view of what we could help with. That conversation involves no pitch and no obligation.
Talk to us about clean tech and net zero.
You tell us what is going on. We tell you honestly whether we can help, and if we cannot, we will say so.