NYASNYAS
Meet the Team

Expert brains. AI brawn.

NYAS is led by two Co-CEOs and run by a workforce of secure, purpose-built AI agents, one for every department. Real people design them, real people stay in charge, and every agent below earns its place.

Leadership

The two at the top.

The humans who set the direction, own the standards, and keep a hand on everything the AI does.

Hayley Bell, Co-CEO and Founder
Hayley Bell
Co-CEO & Founder

Hayley is a serial founder who builds ventures the world notices, then builds the systems that run them. Before NYAS she created Women Riders World Relay, growing it past 85,000 app users in under six months with no marketing budget, more than 200 press features including the New York Times and Forbes, and a reach across 102 countries. She holds two world records. At NYAS she leads the innovation, design and build of the technology, turning that experience into secure, custom-built AI for other businesses.

InnovationDesign & build of techSecure AI systemsBuilding & scaling ventures

I don't build tech for the sake of it. I build the thing that hands you your time back, and I keep a human in charge of it.

Sara Osterholzer, Co-CEO
Sara Osterholzer
Co-CEO

Sara is a growth partner for founders who has built businesses, grown teams and navigated acquisitions. At NYAS she leads business analysis and problem identification, working out exactly where a business is losing time and what needs to change before anything is built. Her background spans consulting and hands-on business support across revenue, team capacity and the founder's own role.

Business analysisProblem identificationConsulting & business supportGrowth & scaling

Most don't need to work harder. They need the business to stop relying on them for everything.

The AI Workforce
Every agent is designed by a real expert and kept under human oversight. The AI does the grind. A person always makes the call that matters.