NYASNYAS
Meet the Team

Expert brains. AI brawn.

NYAS is led by its founder, kept running by its chief of staff, and staffed by a workforce of secure, purpose-built AI agents, one for every department. Real people design them, real people stay in charge, and every agent below earns its place.

Leadership

The humans in charge.

The humans who set the direction, own the standards, and keep a hand on everything the AI does.

Hayley Bell, Founder and CEO
Hayley Bell
Founder & CEO

Hayley is a serial founder who builds ventures the world notices, then builds the systems that run them. As an Innovation Adviser with Innovate UK EDGE she guided projects worth millions, from cancer research to electric aviation, and ran record breaking campaigns as Digital Performance Manager for a FTSE 100. She founded Women Riders World Relay, growing it past 85,000 app users in six months on no marketing budget, 102 countries, 200 press features including the New York Times and Forbes, and two world records. At NYAS she leads the innovation, design and build of the technology, so the person designing your AI has sat on both sides, inside businesses and advising them through growth.

Innovation & tech buildSecure AI systemsAdvising businesses through growthFounding & scaling ventures

I don't build tech for the sake of it. I build the thing that hands you your time back, and I keep a human in charge of it.

Sara Osterholzer, Chief of Staff
Sara Osterholzer
Chief of Staff

Sara is a fractional growth partner who has spent over twelve years working alongside founders, and has built and run two team businesses of her own. She bootstrapped one to £500k and exited the other after five years through a merger. As chief of staff at NYAS she holds the whole picture so nothing gets dropped, sets what happens first and what can wait, and runs the analysis that finds where a business is losing time before a single agent gets built. Her expertise sits in revenue and positioning clarity, team capacity and delegation, and the shift a founder makes from running everything to designing how it runs.

Business analysisOperations & sequencingTeam capacity & delegationRevenue & positioning clarity

You set the direction. I make sure the business can keep up.

The AI Workforce
Every agent is designed by a real expert and kept under human oversight. The AI does the grind. A person always makes the call that matters.