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All case studies Case Study 3 · Women Riders World Relay

The Design Engine

On-brand graphics had to be made by hand every week from the latest stats. We built an engine that pulls the live numbers and produces the on-brand graphic on a schedule.

Weekly
Produced automatically
Live app stats
Straight into the design
On-brand
Colours, fonts and voice, every time

Women Riders World Relay shares weekly stats and leaderboard graphics with its community. Each one used to be designed by hand from the latest app data.

The problem

A weekly graphic, rebuilt by hand every time

Every week, someone pulled the latest stats and rebuilt the graphic from scratch. When the week got busy it went out late, or the styling drifted. It was steady, repetitive work that never stopped coming round.

  • Latest stats pulled and placed by hand each week
  • Late or skipped whenever the week got busy
  • Styling drifted from one week to the next
Our not-average solution

An engine that reads the stats and renders the graphic

We built a design engine that reads the live app stats, writes an on-brand caption and renders the branded graphic automatically, on a schedule. Each week it produces a ready-to-post design, no manual rebuild required.

  • Reads the live app stats automatically
  • Writes an on-brand caption in WRWR's voice
  • Renders the branded graphic from the real palette and fonts
  • Runs weekly on a schedule, ready to post
Why it is not your average solution

This was not a template someone still had to fill in. It was built around WRWR's brand and its live data, running on autopilot. The engine produces the design. A person approves it before it goes out.

If you remake the same graphic on a schedule, we can automate the whole thing.

Weekly stats posts, price lists, rotating promos. If it's the same design with new numbers each time, we build the engine that makes it for you.

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