Support for sales and marketing directors
You are on the hook for growth. We help you line up message, website, pipeline and follow up, so sales and marketing pull the same way and you can see what is working.
Who this is for
You lead sales, marketing or both in a business that wants more customers than it has. You may have a small team, a few agencies and a stack of tools. Your targets are clear. What actually produces the results is much harder to pin down.
Why growth targets feel harder than they should
Sales and marketing on separate maps
Marketing counts leads, sales counts deals, and neither trusts the other's definition of a good enquiry. Hand over is where prospects quietly drop out.
A message that sounds like everyone
Your site, deck and emails say the same things as your competitors. Buyers cannot tell why you are different, so they compare on price.
Agencies, tools and no clear picture
You pay for a website, ads, email software and a customer database. Pulling a simple answer on what brought in revenue takes a week.
Follow up that depends on memory
Warm leads wait while reps chase new ones. Nobody quite owns the second and third touch, and the quiet pipeline gets blamed on the market.
What we do for people who own growth
Scope &
Strategy
We start with the buyers you already win and why, then tighten who you target, what you say and how you follow up. You get a short plan, ordered by what is most likely to move the pipeline.
About Scope & StrategySystems &
Solutions
We build one joined up view from first enquiry to signed deal, with follow up that happens on time, reporting you can read in a minute and tools that pass information along without re-typing.
About Systems & SolutionsSecurity &
Support
Prospect and customer data needs care. We keep records tidy, consent and privacy handled properly, suppliers checked and access sensible, and nothing goes out in your name until you have approved the exact version.
About Security & SupportQuestions people ask
How do I align sales and marketing in a small company?
Agree one definition of a qualified lead, one shared view of the pipeline and a regular conversation about what is converting. Let sales tell marketing why deals were lost. Alignment is mostly shared numbers and honest feedback, not a reorganisation.
How do I know which marketing is actually working?
Track each enquiry back to where it came from and what it became, even if it starts in a simple sheet. Look at deals and revenue, not clicks. Be cautious about attributing too much. Many sales come from several touches over months.
Why is my pipeline unpredictable?
Often because lead sources are few, follow up is inconsistent or the offer is not clear enough to pass between people. Look at where prospects stall and how long each stage takes. Patterns usually show up within a quarter of honest tracking.
How do I start working with NYAS as a sales or marketing director?
Book a call. We will ask about your targets, your buyers and what you have tried. You will get frank views on whether we are the right help. No pressure follows, and you can take the conversation away and use it yourself.
Talk to us about sales & marketing directors.
You tell us what is going on. We tell you honestly whether we can help, and if we cannot, we will say so.