Social media and PR support for small businesses
Showing up with a point of view builds trust, and trust turns into enquiries. We help you decide what to say, where to say it and how to earn press, without it eating your week.
Who this is for
For owners who know they should be posting and aren't, or who post for a month then stop. You'd rather be known for something than shout about everything. And you want to read every word before it carries your name, because it is your name.
Why posting and press stall
Posting starts then stops
A burst of posts in January, silence by March. Without a simple rhythm, social depends on having spare energy, which you never have.
You only post about the product
Offers and announcements get scrolled past. People remember a view, a story or a useful opinion, and those are harder to come up with.
Press feels out of reach
Journalists get piles of pitches. Without a clear angle or a relationship, a press release goes unread and you conclude PR is not for you.
Hard to trust anyone with your voice
Handing your accounts to someone else is risky. One off tone post can embarrass you, so you end up doing it all yourself.
A voice that is yours, kept on your terms
Scope &
Strategy
We work out what you stand for and what your buyers care about, then pick one or two platforms where they actually are. Alongside, a short list of titles and journalists worth building a relationship with.
About Scope & StrategySystems &
Solutions
We set up a calm routine: a bank of ideas drawn from your real work, drafts in your voice, a calendar and a simple way for you to review. Press pitches follow the same route.
About Systems & SolutionsSecurity &
Support
Nothing is posted or published until you have approved the exact version, meaning the actual wording and images. Accounts are protected with proper access, each client's content is kept separate, and old logins get tidied away.
About Security & SupportQuestions people ask
How often should a small business post on social media?
Less often than you fear, and more steadily than you manage. One or two good posts a week that you can keep up beat a daily burst that fizzles. Pick a rhythm you can hold through your busiest month, then stick to it.
How do I get press coverage for a small business?
Find an angle a journalist's readers would care about: a story, a local link, some data or a strong opinion. Pitch a specific person at a suitable title, briefly and politely. Coverage can't be promised, but relevant, well timed pitches beat mass releases sent to everyone.
Will you post on my behalf?
We can prepare drafts in your voice, but nothing is posted or published until you have approved the exact version. You always see the final words and images first, and you can change or stop anything. Your accounts, your name, your say.
How do I get started with social media and PR?
Book a conversation. Tell us who you're trying to reach and what you'd be comfortable saying in public. We'll suggest a rhythm that fits your week and a place to begin, and nothing starts until you say so. There is no commitment in talking.
Talk to us about social media and pr.
You tell us what is going on. We tell you honestly whether we can help, and if we cannot, we will say so.